Hi, I'm Katie!
Founder of Strategy House & Marketing Strategist
I really began leveraging social media for my business in 2006. At the time I was in a sales role, so networking came naturally to me. Though I had a LinkedIn account, like many people at the time, I wasn’t really using it as a business development tool. I started to use LinkedIn as more than a social network, and began to leverage it as a tool to build, manage, and grow relationships.
As my network grew and I began engaging with people on LinkedIn more frequently, people began to notice. Colleagues would reach out with questions, and what began as a cup of coffee to help someone set up a profile, quickly morphed into MKELive, a networking group centered around meeting people and using LinkedIn to stay in touch. As the facilitator, I helped shift the perception of LinkedIn from a job seeking tool, to a valuable business development and relationship management tool.
That fundamental shift in the way we view LinkedIn is still at the core of what we offer at Strategy House, my marketing agency. Since then I’ve focused on training B2B sales teams how to use LinkedIn and sharing success strategies with consultants looking to grow their business. Now, with countless training sessions and speaking events under my belt I teach them how to leverage LinkedIn to create brand awareness, generate leads and establish their organization as industry experts with clear cut plans and processes.