Using LinkedIn for Business Development

With more than 400 million professionals in over 200 countries, LinkedIn is one of the most important social platforms for business development. LinkedIn provides an opportunity for you to build brand awareness, establish yourself as industry experts, keep an eye on competitors, and promote company content. However, many organizations are unsure of how to apply a strategy to their use of LinkedIn. One of the best ways to maximize your reach and effectiveness on LinkedIn is to engage your employees.

Katie Felten, a Digital Marketing strategist, will discuss the benefits of using LinkedIn as a business development tool, and cover specific tactics that your team can leverage to increase sales. She will demonstrate how to apply specific tactics to achieve high-level strategic goals using LinkedIn. Katie will teach attendees how to engage employees in a LinkedIn strategy to maximize your company’s reach and effectiveness on the platform.

Attendees will learn how to leverage LinkedIn to:

* Generate and qualify leads
* Identify and connect with key partners and prospects
* Eliminate cold calling
* Easily build, manage and grow relationships
* Show industry expertise
* Establish thought leadership
* Build brand awareness

In addition to all of the knowledge and tactics that Katie will share during the webinar itself, by registering, you’ll also receive a week’s worth of LinkedIn reinforcement to maintain the momentum of your new LinkedIn strategy and keep the recommended activities top of mind. 

Don’t miss this key opportunity to change the way you think about LinkedIn, and begin leveraging it as a business development tool. Register for the "LinkedIn for Business Development" webinar on Thursday, February 19th at 10:00 AM - 10:45 AM EST below.  

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Katie Felten is a sought after educator, trainer, and speaker on social media and content marketing. She’s been teaching others how to leverage LinkedIn as a business development tool since 2006, and now applies her expertise to help businesses set a company-wide strategy through her LinkedIn Corporate Training Program. Katie helps nationally recognized companies build trust and brand recognition among key customers and teaches employees how to develop sales opportunities on LinkedIn using her three-prong approach: corporate alignment, employee training, and a year of training reinforcement activities.